If you’re a business owner with an online presence, one of your problems will be getting targeted traffic to your site in order to promote your product. You may want to consider pay per click (PPC) advertising as an extremely effective way to drive traffic and targeted leads to your service. Pay-per-click advertising is an effective and measurable way to reach potential new customers who are interested in your products and services. It allows you to take control of your advertising spending because with pay-per-click advertising you can target your ads to new customers interested in your products and services.

PPC: What Is It And How Does It Work?

Pay-per-click advertising is a type of search engine marketing where you pay a small fee (it can be as small as a few cents!) every time someone clicks on your ad and visits your website. For example, when you do a google search, look on the right hand side of the results page. These are all PPC adverts, all being shown on the first or second page of the search engine results. Because you decide the specific keyword searches where your advertisement is displayed, PPC advertising is truly one of the most cost effective ways to advertise online. You have total control over how and where your ads are shown. Unlike other online advertising methods, PPC advertising provides instant results at affordable rates.

PPC Advertisers

As a PPC advertiser, you can easily build, customize, and manage your search campaigns, as well as closely monitor their performance. Typically, PPC advertisers measure their performance based on a combination of metrics, such as conversion rate, Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA), Cost-Per-Lead (CPL), or Click-Through-Rate (CTR). All are essential measurements if you want to know your overall return on investment (ROI).

As a PPC advertiser you can set the amount you pay when someone clicks to your website from an ad you’ve placed in a search engine’s results. Google apportions a quality score, which is determined by a number of factors including how much you agree to pay per click, along with the average click-through rate of your ad copy, as well as the relevance of the landing page visitors are sent to. These factors determine how high your ad will appear in the search engine PPC listings. However, overbidding for poor-performing search phrases quickly leads to a failed PPC campaign. You can lose a lot of money with an untargeted campaign.

The good news is that advertisers can reduce their average cost per click without lowering bids by improving click-through rates, making good landing pages, and writing good ads. Remember, ROI is the key to the success to any PPC advertising campaign

Keywords, Choose Them Wisely…

One of the vital ingredients to a pay per click campaign is key words. In order for you ads to show up in the search engine results, you need to specify the keywords that you think your customers would type in to the search box. A word of caution, keywords that do not help the consumer to find their product will decrease your return-on-investment and conversion rate.

Choosing the proper keywords to bid on for your site and for your business is essential to the PPC advertising process. If you choose unwisely, PPC advertising can become prohibitively expensive, depending on the competitiveness of the keyword phrases and the aggressiveness of the competition. As with typical search engine optimization, keyword research is critical to the success of pay per click advertising.

Ultimately, pay per click advertising is a great way to promote a web site. It’s completely quantifiable and highly targeted, enabling you to display your advertisement in response to an internet search for your products or services. But …there is a lot to learn before you venture into your first campaign. If you don’t do your homework, chances are you will lose money. So make sure you read up, and then you’ll be able to reap the rewards.

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For those of you that don’t know I’m from Detroit, MI and this is my first winter in almost 8 years.  I lived in San Diego, CA for almost 5 years and I Yokosuka, Japan for almost 3.  It never snows in San Diego and in Japan it snowed one day and by the time I got off work the snow had melted.  I’m sick of the f’ing snow!  Everytime I think that it’s finally f’ing gone it snows again.  My energy bills are high as hell because it’s so freakin cold all the time that I’m forced to run the heat.  Again I’m sick of this sh*t.  I’m tired of shoveling snow especially when my neighbor accross the street from me has a snowblower and the *sshole snowblows everybodies snow except mine.  I think that if it snows again I’m going to slap him.  Yes I think that I’ll do that.  Hmmm, slap the neighbor that sounds like a good stress reliever.  How many of you guys live somewhere where it snows and you are sick of it?

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I’m addicted and I need rehab!!! This car is f’ing cool!

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I felt it was time for me to finally do a blog contest like everyone else.  My mom always use to ask my if your friends were to jump off a bridge would you.  In this case yes because it just simply works.  Sorry Mom

Rules:

1. Reviews must be at least 200 words
2. Must link to homepage and this post
3. Say whatever the hell you want to!
4. Contest ends April 1, 2008

Prizes up for grabs:

1. 421+ Entrecard credits (however many I have in my account when contest ends)
2. Full Review of site/blog.
3. Free 2 month 125X125 ad spot.
4. Free 2 month 125X125 blog stripe ad.
5. Maybe more if I get any sponsors(if you want to sponsor this contest then leave a comment and I’ll hit you up)

There’s only going to be one winner.  I’m going to be picking the winner at random. Eevery blog that I get a ping from will be entered into the drawing after I have verified their review meets the requirements.

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First I want to give a shout out to Jake from You Found Jake cause so far he’s one of my most loyal readers.  Hey man I’m sorry I’ve been hella busy lately.  I’m going to install that plugin for the admin interface that makes it hella easier to blog from the iPhone.  That first time I did it was hell.

No to the post.

How has Sex Has Taught Me A Valuable Lesson About Blogging?  Blogging is a lot like having sex because if your not consistent and good people tend to get bored and stray away.  But, if your shit is the bomb then you get loyal stalkers readers like my friend Jake.  You have to be consistent and try not to do the same thing everytime be a little creative give your readers the reach around and after you’ve smoked your cigarette be sure to spoon a little bit.

I’ve learned you have to give it to them exactly how they want it or they won’t cum come at all.  Some like it long, hard, and drawn out and some like quick fast and straight to the point. 

Now that my mind is out the f’ing gutter here’s a few tips.

1. Be creative (don’t do the same shit every time)
2. Be consistent (whether it’s long, hard, and drawn out or it’s quick and fast just do it on a regular basis to keep your readers satisfied)
3. Show your readers some love and they’ll show it back.
4. If you see that your readers respond a certain way remember what you did and do it again, and again, and again.
5. Just be your f’ing yourself!!!

Well folks it’s 3:19 in my world and I’m going to try and kick out another worthless useful posts before I hit the hay. 

P.S. (to the Haters)If you don’t like this posts who cares because I Blog About Whatever The Hell I Want To!

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